Search engine optimization is an important part of any content strategy. Search engine optimization, more commonly known as SEO, means using specific keywords in your content that will draw traffic. This increases the chances of your content appearing in search engine results when people type in these keywords.
What Keywords?
There are tools you can use to find good keywords. The most popular is the Google AdWords Keyword Tool, which is free to use. You can enter keywords that are related to your topic and the tool will tell you how many searches your keywords get. It will also suggest other keywords to use. Other programs are more detailed but cost money…
