As you’ve probably noticed, almost every content I publish has an infographic in it.
Just like this post.
Want to know why?
To get noticed, of course. Heck, it’s my favorite marketing strategy.
Infographics are like teasers for my content.
It’s my way to grab people’s attention, make them curious and get them to click the link to my website.
Why are infographics so hot these days?
Simple, because they invite engagement (when done right).
You get noticed = potential to go viral = spread the buzz about your brand.
Ever since I started creating infographics, the engagement rate on my blog has been pretty incredible.
A lot of people in my industry started linking out to my content, sharing my posts, and not to mention one of my infographics got published in a best-selling social media book, The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick. Sounds amazing, right?
Truth be told, most people are naturally visual learners.
Studies show that you can convey more information faster with visuals than you can with words. Approximately, 65%of us are visual learners, which proves that most of us learn best through what we see.
So infographic is definitely a hot way to spread your message…
