GoPro has always been a brand that represents amazing experiences and adventure. The wearable digital camera brand began as an idea to help athletes self-document themselves in their sport, but has since expanded to become the go-to solution for people wanting to capture themselves engaged in their interests, whatever they may be.
The mission of “enabling the world to capture and share its passions”has been with the brand since its founding in 2003, and has consistently been incorporated in its marketing strategies ever since. The brand, however, takes this mission a step further in its content marketing, putting the customer experience at the forefront of its strategy in terms of the content it provides and how it delivers it…
How GoPro’s Content Marketing Puts Experience Before E-Commerce
