Amid the buzz of Google’s new logo last Monday, a lot of people missed Tuesday’s announcement that native Gmail Ads are now available to all advertisers. The option to run these Gmail ads is now available inADWORDS
as part of a Display Network campaign.
This native ad format has been in beta testing since 2013 and is very different from the early days of Gmail ads. There is only one type of ad with two display formats: a collapsed ad that looks a lot like an email in the inbox, and an expanded format that opens after you click. Google compares the expanded ad unit to a landing page. WithinADWORDS, Google provides a number of templates for these expanded landing pages and gives users the ability to build a completely custom option in HTML…
