Should Small Business Marketers Be Worried Facebook is Purging Inactive Likes
Last week, Facebook announced that March 12th would mark the beginning of a major upcoming purge of likes from “deactivated and memorialized accounts.” Over the next several weeks, likes and comments from inactive accounts on business pages and posts will slowly begin to disappear. What does this mean? Well, if you have a business Facebook page you’ll almost certainly see a slight drop in your fans count. Aside from that? There’s really very few negative effects you can expect from this upcoming purge of inactive likes.
Facebook isn’t going to remove fans from pages they aren’t actively engaged with. They’re simply severing the connection between abandoned Facebook profiles and business pages. The drop in fans count could be slightly worse if you’ve had a history of purchasing likes, since many of these originate from profiles that never saw much active use. However, the majority of SMB inbound marketers shouldn’t be too concerned about this announcement, and here’s why…
