The first step to a successful online marketing strategy is looking closely into the overall requirements of your company. More often than not, however, the effectiveness of a marketing strategy is offset by the inability to measure up what is really required. In some cases, it might even be counterproductive: which is why it is the CMO’s job to tackle efficiency questions for the best results. In this article, let us explore some of the yardsticks by which to measure the effectiveness of your current online strategy.
What kind of campaigns are you running?
Different kinds of campaigns have different rates of success, depending on the nature of the company, product, targeted customer and various other factors. You may have email marketing campaigns, newsletter marketing campaigns, social media marketing campaigns, online advertising campaigns running parallel to each other, but it is important to ask a few questions about your campaign before continuing in the same old direction…
