As an SEO enthusiast, I’m always looking for ways to shake up my routine for my local clients — namely, to make it quicker, easier, and less of a pain in the you-know-what for them to rank in Google local search. And sometimes, now and then, Google delivers a perfectly packaged gift wrapped in a quirky, multicolored bow right to my inbox. Yes, I’m talking about the recent update Google made to Google My Business help page.
While most of us SEOs could probably optimize Google local listings in our sleep (no? just me?), verifying locations — and all the custom-tailored customer service, profile management, and brand-to-consumer conversations — is an entirely different story. So with your precious time and this new ranking signal for local SEO in mind, I’m rewriting the rules on how to rank in Google local search…
