When somebody asked me that the other day, my first reaction was:
“The same way we make all our decisions, I guess. Every day is one long string of decisions and, when you’re the owner of the business, most decisions eventually fall on you. The important ones, anyway.”
Since there are hundreds and hundreds of books on the topic of marketing decisions, I forgot about it but the question nagged anyway until I finally realized that I’d accidentally touched on a genuine problem for small business entrepreneurs: Where do we find the time to make marketing decisions?
Marketing, with all its offshoots, is labor intensive especially when you understand that just about everything your company does can have marketing implications.
