While direct mail might seem like an antiquated marketing technique, when used correctly it can foster deep customer engagement.
Many organizations are relying on the Web to reach new customers, banking on its enormous reach in an increasingly multichannel world. Tactics such as inbound marketing aim to bring customers to the company by providing them with useful content. Marketing departments strive to use advanced analytical tools to provide personalized experiences to their customers. Traditional ways of marketing, such as outbound marketing, are still prevalent…
