The old conventional wisdom that business closes down for the holidays–and that there’s no reason to even bother trying to reach out and make something happen–is… well, just that: old. It’s a dated belief and no longer relevant in our digital world. The truth is, though business may slow during the peak holiday season, it doesn’t shut down. And that’s actually a good thing.
Doing Business As Usual…
If your company is already fully (or mostly) digital in operations, then you won’t find this concept all too radical. But for those who cap their digital business practices at email, here’s why business can keep on trucking through the holiday season:
