How do you sell an intangible product out of a storefront that no customer can step into?
Aha.
That’s one of the biggest fundamental questions behind digital marketing. Connecting the eyeballs (and then the dollars) with your brand has gotten both easier and more difficult as our digital world becomes increasingly layered and fractured. On the one hand, digital marketers have access to more exciting tools and communication channels than ever before. On the other hand… so do the consumers – and their attentions have fractured into new subsets that are difficult to classify and completely outside the scope of traditional marketing…
How Consumers Are Responding to Data-Advertising [INFOGRAPHIC]
