Consumer Packaged Goods (CPG) brands are currently fighting an uphill battle to gain real estate on search engine results pages because brick-and-mortar businesses dominate organic results via the traditional Local Pack (i.e. Maps) and general organic listings.
Consumer Packaged Goods have the same goals as retail stores, which is to drive sales from consumers walking into a store to purchase products. From a Search Engine Result Page (SERP) analysis, when a consumer is searching for a specific product by brand there are inconsistencies within the local pack appearance. Queries such as “toothpaste” and “perfume” may not display local pack Google results, but the same queries might appear in Bing results…
