B2B companies are investing more time and resources in content marketing than ever before. With a strong emphasis on inbound marketing efforts, combined with more viable marketing channels and syndication options, B2B companies are fighting to get their messages into the marketplace and racing to develop content that gains attention and feeds the sales funnel.
But all too often, these same organizations are losing fantastic content to a resources page on their website or blog, maybe sharing it out once or twice on social channels, and moving on to the next piece of content. Clearly, there are many missed opportunities here to drive additional engagement with this content—starting with your website…
How B2B Companies Can Leverage their WordPress Websites to Drive Content Visibility
