There’s no question about it: An effective content marketing campaign will increase your organic search traffic. Contributor Eric Enge discusses how you can implement a solid content marketing strategy.
The term “content marketing” means different things to different people. I continually run into people who get the general idea, but they’re missing some of the fundamental pieces of how it works, and hence they don’t execute it as effectively as they should.
The purpose of this post is to offer a primer on how to properly implement a content marketing plan.
Let’s start with a definition:
