Above: Agile development requires lots of flexibility — and Post-It Notes.
Image Credit: VFS Digital Design
About a decade ago, a new method for creating software efficiently and swiftly began to take over the developer world, using exotic terms such as scrum andcontinuous integration and burndown charts. But can this method, called agile software development, revolutionize the marketing department as well?
Back in 2001, a group of programmers met to discuss better ways to make software. They came up with The Manifesto for Agile Software Development. It begins:
How agile development is bringing a new, responsive era of marketing
