Email Marketing: How to Build Your Email List
It may surprise you, but email marketing gives you the best return on investment (ROI) of any of the basic digital marketing techniques*. The reason? The people who have given…
How To Create Successful Ad On Facebook [Infographic]
“Creating a promoted post on Facebook is easy enough, but making sure it reaches the right audience and is worth the investment takes a little bit more effort. With a…
5 Mistakes Every Email Marketer Needs to Avoid
There’s been a lot of change over the last few years; customers have changed, so have sales strategies. Many of the original email marketing techniques are now outdated, An email…
Pamela Lund on Creating a Comprehensive Marketing Plan
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this episode of Marketing Nerds, Features Editor Danielle Antosz sits down with Pamela Lund of That Pam…
4 Trust-Building Steps that Get Your Prospects to Eat Out of Your Hands
Are you scaring away your best prospects? When you’re new to content marketing, you might inadvertently send a frightening message to your potential customers and clients. Your heart is probably…
How Content is Transforming the Enterprise
In case you haven’t noticed, the internet has fundamentally changed the way companies communicate with their customers. It’s gone from a one-way, broadcast communication (“It’s our Memorial Day Sale!”) to…
Infographics Defined in 60 Seconds [Animated Video]
Way back in 2011, Steven Bristol and Allan Branch, a couple of strapping entrepreneurs with in-vogue facial hair, decided to poke fun at infographics — with an infographic. The title…
Rainmaker Rewind: How Advice Columnist and Author Heather Havrilesky Writes, Part One
We always have great guests on Rainmaker FM, and this week is no exception … This week’s Rainmaker Rewind features an interview on The Writer Files with advice columnist…
How to Write a Press Release [Free Press Release Template + Example]
When it comes to content, sometimes old school can be a good thing (namely, when it comes to old school rap or Throwback Thursday on Instagram). But when it comes to…
Instagram Brings Video To Carousel Ads
Maybe you’ve heard this already, but video is a pretty big deal in social media marketing these days. Of course, you have heard this – anyone who stays up to…
How to Optimize Your Content for Google RankBrain
If you have heard the term ‘RankBrain’ before, you will know that it is ‘the third most important ranking signal for Google’, as this tends to be the most commonly…
10 Secrets to Research the Best SEO Keywords
SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content…