Is Marketing Content’s Quality Intrinsic, Or Proved In The Wild?
This is not a theoretical question. I have seen heated arguments on this subject with my clients over the years over what is a deceptively simple question: can you measure…
7 Content Marketing Lessons Brands Can Learn from Journalists
Before making my debut in the content marketing world, I was a journalist living out her days at coffee shops, city council meetings, ribbon cuttings and community gatherings. The daily…
SEO Tips: 8 Ways To Earn Backlinks That Boost Your Ranking On Google
Did you know backlinks were one of the most influential factors Google uses to rank websites? Want to know how to earn more of them and increase your domain authority?…
How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
At the end of the day, Instagram is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested…
How To Increase Search Engine Ranking With Link Building
By now, you probably know the basics of local SEO and what to do to make sure your business is found online. But we're going to take it a step further…
What content strategists need to know about SEO
Produce smart, user-focused content, or be condemned to search engine purgatory. Today’s algorithms want great content. Unique, high-quality content is valuable to search engines in a way that is now…
Inbound Marketing 101
If you’re a business owner or marketer, you’re well aware that the consumer buying process has changed dramatically over the past few years. Mobile devices allow consumers to access tons…
11 Tools to Help Launch Your First Content Marketing Campaign
Are you ready to give content marketing the time, money and resources it deserves? While your answer may be yes, it’s never easy to get up and running with a new…
New Research Shows How Women Interact With Brands Online [Infographic]
So how do women, specifically, interact with brands online? Product review and discovery platform Influenster recently conducted a study to get the female perspective on the latest digital trends. Incorporating…
The Do’s and Don’ts of Content Syndication
Content syndication isn’t just for the local newspapers – it’s now an important piece in the content marketing framework. Last year 77% of B2C (and 76% of B2B companies) said…
10 Random Things You didn’t Know You Can Do LinkedIn
Do you sometimes wonder just how many unaccepted (but not rejected) LinkedIn connection requests you have floating out there? Or perhaps you wish that you could remove yourself from that…
The Four Steps of the Conversion Rate Optimization Process
Have you ever found yourself wondering how you can get more people to contact your company from your company website? If you’re like me, you might find yourself too wrapped…