I will never marginalize the effort that creating quality content requires. Unlike, say, accounting, the creative process, whether it’s writing, editing, or design, is very subjective. It requires you put things together in such a way that will elicit some reaction or emotion from your audience. But the choices involved — Is it like this or like that? With this adjective or that one? Laid out vertically or horizontally? — can sometimes allow the process to drag on longer than it should.
The opportunity, or desire, or even perceived need to change things and try things and re-do things is stronger in some creative types than in others. Some people can — and will — just keep noodling things forever if you let them. Maybe until you tell them to stop. Maybe until you insist…
