When you have a small team, running marketing campaigns is relatively smooth. The right hand always knows what the left hand is doing, communication comes easily and bottlenecks are few and far between.
But as marketing teams grow, things can get rough (to say the least).
As Director of Campaign Strategy at Unbounce, I’ve experienced this first-hand. The company has grown five times over since I started, and now, it’s not uncommon to have up to 20 people contributing to a single campaign…
Here’s the Marketing Strategy Brief Unbounce Uses for Every Campaign
