Mobile apps seem to always get into our marketing conversations these days. A recent report by the analytics firm, App Annie shows the total IOS and Google Play app downloads topped more than 260 billion last year. So what’s in these apps for us? The marketer’s role has evolved dramatically over the years and is still changing. You need to be constantly forming new strategies and campaigns that will attract your audience. The problem is that you have too much competition. So, you need to make sure it’s your voice being heard, every time, no matter where you are. This is where mobile apps can give you a much-needed leg-up.
Whether you’re an Apple, Windows, or an Android fan, apps can assist you in every step of your marketing activity. With a few touches, you can have all the information you need — what’s trending, how people are responding to your messages, what are the latest best practices. The right apps are truly the marketer’s best friend…
