Marketing’s not a technical field, right?
Think again. As growth hacking has proven repeatedly over the last few years, a data-driven approach to marketing achieves stronger, more reliable results than traditional marketing.
The mad men of the future will combine creativity with rigorous analysis. (tweet this)
Despite a plethora of outstanding tools that handle much of the analysis, the best marketers will understand enough statistics to explore deeper insights from Google Analytics, enough SQL to access product usage logs without waiting for IT to build a special interface, and enough programming to effectively communicate requests to engineering…
