For many people, hashtags have become a bit of a satirical addition to social media posts. But when used correctly—and in moderation—they’re a great tool for brands to enhance marketing campaigns.
Hashtags, which started out on Twitter, can now be used on Facebook, Instagram, Google+, Google search, and other platforms. An effective hashtag allows people to find and follow discussions about your brand, a new product or service, or an upcoming event or promotion. And ultimately, hashtags help brands monitor trends and track the performance of promotions…
