Radio is almost always there – as long as I’m not in a tunnel. Radio is free to listen to, it doesn’t break like a CD and it doesn’t require me to look away from the road too much. It’s hard to disagree that radio is one of the most convenient forms of entertainment out there, especially while driving. But that’s not all, a mid-2014 study by Nielsen Catalina Solutions shows that radio may have one of the best returns on investment for advertisers.
Brands averaged a sales lift of more than $6 for every $1 spent on radio ads – an ROI double that of even the best results from many recent studies of digital or TV media. (AdAge, 2014)
If you’re still, somehow, unconvinced about the power of radio, check out these detailed stats…
