It doesn’t really matter what type of business you run, or even how good of a job it’s doing. Someday, someone, somewhere, is going to criticize what you’re doing online. Just like you use the web to promote your brand, it also provides a great shield by which people can freely express their opinions, even the negative ones.
So what’s the best policy for when your company receives inevitable negative criticism online? Consider this a guide for how to respond, if at all, through various channels…
Guide for How Your Businesses Should Respond to Negative Criticism Online
