Understanding where your own audience is in terms of these trends is important, you can use Google Analytics to find out what devices your audience are using to consume your content. If you’ve had a drop in visitors this last year, consider whether or not it could be because your content is not useful, relevant, or available in the format your audience wants.
Mobile Consumption Is Growing
I’ve said this many times before and still otherwise sensible business people ignore it, if your website isn’t mobile friendly you’re going to lose out big time. More people are consuming content via mobile devices today than they are via computers. Many work places have blocked certain types of websites from their workers, so they’ve moved to their mobile devices during the day, and may use their home computers in the evening, when they have time.
