Content marketing can be extremely difficult, due to the constantly changing nature of the Internet. It is even more difficult because content marketing is a relatively new practice, making mistakes common and difficult to spot. Spotting these mistakes is the first step in developing a more effective marketing campaign.
Mistakes happen, especially with content marketing. You’re trying to deliver your content to the right audience, through the noise and sheer volume of articles, videos, and picture galleries that run amuck on the Internet. There’s a lot to consider and many people end up looking at the wrong things, which results in campaigns that are doomed to fail…
Great Mistakes in Content Marketing: 5 Things to Avoid
