Gone are the days when social media marketing was still a baby, and more often than not involved managing a Facebook page and maybe keeping a twitter account afloat, with a cookie-cutter approach to seeding content that ranged from posting links to articles to third party sites and announcements about new products etc.
Cut to 2014, social media is recognized and accepted as a potent, innovative and an important part of any brand’s marketing mix. A nifty combination of great content, strategic spends and a pulse on the industry could be the difference between a well loved, high-recall brand and an obscure or trying-too-hard one.
Big brands spend because they can, while the beauty of social media and part of the reason of its success is that it breaks away from the limits of big budgets, and allows for brands – small and big, to play level using the power of creativity, and literally and otherwise talking to an audience.
Good Content v/s High Spends: Which Drives the Digital Marketing ROI
