The ever-shortening attention span of consumers, coupled with increasing competition, makes marketing more challenging than ever for companies doing business online. In first quarter of 2015, 77.5% of retail website shoppers abandoned their cart. It’s even more dire in travel, where over 82% of carts are abandoned. Across all sectors, the cart abandonment rate in the first quarter of this year was 75.6%.
If you invested in search engine optimization (SEO), social media marketing, paid social ads, banners and other channels to get people to your website, all while spending time and effort on targeting, you wouldn’t just let your customers walk away after they put items in the cart…
Getting Started With Facebook Remarketing & Custom Audiences
