How much content do we need to produce before we can just get started? What pieces do I have to create to make this work? And when will I start to see traction on all of this content?
These are some of the most common questions I hear when speaking with folks about planning a demand generation-focused marketing approach that is anchored by content.
Quick definition — Wikipedia says that demand generation is the stimulation and nurturing of awareness and interest in your company’s products (or services), with the goal of generating a strong (and qualified) sales pipeline. And while the stimulation and nurturing part of the definition implies that demand generation is a combination of inbound and outbound activities, those activities will not produce the desired results without a heavy dose of content…
