Marketers consistently rate e-mail as the most effective online marketing tactic. The problem with it being the tactic of choice for most marketers is that it means that you have to compete with all the noise in your audience’s inbox.
So, how do you make sure most of your e-mails are read? And that, if and when, users do click through to your landing page they don’t bail?
In an episode of Landing Page Optimization, AWeber Senior Business Development Manager Hunter Boyle shared some tips on making your e-mails stand out from the crowd and on getting your audience to stick around and complete your desired conversion action.
1. Be compelling
The key to getting sign ups and sales conversions doesn’t really lie in the technology; it’s in making sure what you put in your e-mails reflects your content and your brand, in general.
Nobody’s going to be excited if you’re sending dull repetitive e-mails, whether they’re newletters or promotions. Nowadays, it takes more than good valuable information to stand out – you have to have a compelling edge, so people will look forward to reading your e-mails.
Get Your E-mails Read: 4 Tips to Increase E-mail Marketing Conversions
