When you’re launching a new AdWords account or getting your hands dirty optimizing an existing account, the world is full of possibilities. You implement all your ideas, do heaps of testing and are left with fairly mature campaigns…
… and that’s when the real challenges spring up.
Once you’ve scaled the mountain that is correctly configuring your AdWords account, you realize you’re only halfway to the top… Image source.
As a seasoned AdWords marketer, you find yourself yearning for more volume, better CPAs and higher click-through rates.
In this post I want to cover some of the advanced levers and switches you can employ at the more mature stages of your account. For each of the problems above, we’ll look at super-specific tactics and advanced AdWords functionalities that you can use to solve for X…
Get Over Your AdWords Performance Plateau with These Strategies
