We’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge. Here are a few tips for making that part of your content marketing process easier. Chances are, you’ve got great content at your fingertips. You just need to see what you’re looking at…
Your Outbox Is a Goldmine
On any given day, our outboxes contain the answers to some of the most pressing questions on your clients’ and prospects’ minds. As you answer those questions, you’re creating exactly the kind of content that will appeal to your target audience. Make note of what you have in your outbox. The questions and thoughts that come up over and over are obviously great content choices. But the outliers shouldn’t be ignored, either. The more off-beat queries can lead you to create whole new categories of content designed to appeal to particular audience segments or industry verticals…
