Super Bowl: not just for the dudes anymore.
The biggest American advertising event of the year is upon us. During Sunday’s Super Bowl, at least as many eyes will be on the ads as on the game, and real-time reactions and digital engagements with those ads will be meticulously measured and dissected in the days following.
Many ads you can already watch online (one of my favorites is the clever Adobe Marketing spot) but some ads—like the wryly teased Coke/Marvel partnership—are game-day only. For marketers and advertisers, both online and off, its one of the biggest pushes of the entire year…
Gender-Busting Super Bowl 50: How Women Engage With the Advertising Event [INFOGRAPHIC]
