This post appeared originally on the New York Observer in November 2014.
In May 2009, I sent an email to a friend. I’d been posting book recommendations on my website for the last couple years, but what did he think of the idea of doing it as a monthly email instead? It was a bad idea, he said–because people wouldn’t be able to share the blog posts anymore. People are protective of their emails, so who would want to sign up for that?…
From Zero To 50,000: How I Built A Big Email List Exclusively About Books I Liked
