The healthcare industry is changing and creating new requirements that leave many healthcare marketers searching for a viable solution.
Changing reimbursement models and new policies, regulations, technologies are some of the most talked-about changes. But the rise of consumerism is one of the biggest drivers of change as consumers become increasingly empowered and interested in taking an active role in managing their health. In fact, Google reports that 1 in 20 searches are for health-related information…
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