Need inspiration for expanding your keyword research? Columnist Paul Shapiro has some creative suggestions for you.
Keyword research is a fundamental activity for an SEO professional, and although everyone does it a little bit differently, there are a few typical steps most people employ:
- Come up with a list of base keywords that will be used to come up with more ideas.
- Expand upon your base keywords using autosuggest and/or other means.
- Find search volume, competition and/or prioritize your list of keywords.
This post will tackle some little-known, alternative ways to accomplish steps 1 and 2, to come up with a greater number of keyword ideas without relying purely on brainstorming or the Google Keyword Planner…