Having spent many years working on ad campaigns for brands such as JP Morgan, Microsoft and Johnson & Johnson, Ben Rhodes is now director of customer marketing for Royal Mail.
It’s for this reason that Ben was invited to sit on the judging panel for Marketing Week’s Data Storytelling Conference, which takes place this Thursday 10 September.
He will also be speaking at the event, which is the only forum that provides marketers with actionable insight and practical guidance around data strategy.
To give an idea of the type of topics that will be covered at the conference I asked Ben to pick out the key trends that he noticed while judging the awards.
Here’s what he said…
Four key data trends affecting the digital marketing industry
