The B2C travel sector should be a sector that is ripe for content marketing.
Similar to fashion, for many people it is a pursuit in itself, while it’s also an out and out leisure activity.
It is also wedded to social media. Many people can barely resist going on beach holidays without snapping a ‘hot dogs’ as legs shot or a refreshing mojito and putting it on Instagram.
About seven months ago, I published Four key trends from the Fashion Ecommerce and Content Marketing Report, which gave a summary of observations in that sector…
Four key content marketing observations from the B2C travel sector
