Personalisation is a fundamental part of digital strategy and a strong commercial case for using it is as follows: a reported 14% uplift in sales.
This stat comes from our quarterly digital intelligence briefing Why Marketing Should be Personal produced in partnership with Adobe.
The report, based on a global survey of around 700 client-side and agency respondents, explores personalisation, a topic which has quickly risen to the top of the agenda for companies wanting to improve customer experience and financial performance simultaneously.
Here are just four reasons why you should be creating more personalised marketing.
Better customer experiences
Serving relevant personalised content throughout the online journey will help create a deeper relationship between your business and the customer. It’s important to remember that prospective buyers and customers alike are going on a journey of their own making, so marketers should be aware that creating personalised content will help position their business as the only logical choice.
This can lead to much higher levels of brand advocacy and will hopefully improvecustomer lifetime value.
