Though the battle to convince the rest of the C-suite about content’s value has been won, you still have a long way to go to make sure your content efforts are successful. In fact, there’s increasing anxiety within the industry that competition for eyeballs is making content marketing tougher.
This competition comes from various places—more content to sift through, more distractions as mobile device use increases, shortened attention spans—but its impact is now obvious. In a single year, the percentage of B2B marketers who say their content marketing is effective dropped from 38% to 30%. And only 37% were extremely or very satisfied with the content being produced, according to a recent survey by Visually. Nearly 19% were not very or extremely unsatisfied…
