With the constant algoritm changes made by Google, it is clear that businesses shouldn’t rely on SEO alone to earn from their websites. They need to revamp their strategies by branching out to sustainable and low-cost tactics to generate online lead and customers .
Content marketing fits the description of being an long-term and affordable strategy to reach your website goals. Through the creation of expectional and unique content on different platforms (blog, social media, splash pages, etc.) you bring your target audience down your sales funnel.
But content marketing by itself will not be as effective without the right keywords.
By choosing keywords related to your niche that will guide you in creating a content marketing strategy, you can expect to achieve higher search result rankings for your site!
