Image credit: Didriks | Flickr
Last month I was at IBM Amplify and the big focus there was the fleeing of the traditional four marketing P’s (product place, price and promotion) and a migration toward the new one C: the customer. This shouldn’t come as a surprise. With the “consumer era” dawning upon us, businesses — at least those who keep an eye on which way the wind is blowing — have started taking their customers more seriously than ever. Customer-centricity is one of the hottest topics in the business space today and we are constantly talking about ways to improve customer experience. The world is moving so fast. The only way to compete is to nurture, sustain and foster the relationship you build with your customers…
Forget the 4 P’s: Here’s How to Measure a Customer-Focused Marketing Strategy
