We all know that the content marketing space is getting more and more competitive each day. Around the world, two blogs are created every second.
In this environment, it’s increasingly difficult for content marketers to stand out from the crowd. The focus today, more than ever, has to be on creating value for your audience – but how can you do that when it seems like things are changing at the speed of a tweet or pin?
One answer is predictive analytics.
I was recently given the opportunity to participate in the beta program for the new Watson Analytics application. As a content marketer, I have a pretty good grasp on the basics of analytics and data tools, but Watson Analytics opened up my eyes to a new world entirely. Brian Fanzo, another participant the program, noted that “continually analyzing data should be a priority for all marketers in today’s hyper-driven, content world.” The application is free to use here…
