The rise in email volume has created a challenge for marketers. As subscribers become more selective, marketers have to create an experience and deliver quality to ensure continued email opens and high inboxing (inbox delivery) rates.
When brands don’t consider the consumer expectation when developing their email campaigns, often the result is a struggling program with low inboxing rates and, consequently, low engagement levels.
To increase engagement and overall effectiveness of email campaigns, marketers need to focus on inboxing. Why? Because higher inboxing rates translate into higher open, click, and conversion rates, all of which ultimately affect program revenue.
Here are five tips to make sure your emails reach the inboxes of your subscribers and keep them engaged…
Five Tips for Increasing Email Engagement and Improve Inboxing
