Even though Facebook is the most widely adopted social network and has more than 1.3 billion users, it’s not always easy for brands to know how to best deliver relevant content to the widest possible audience.
Facebook continually changes how it displays page content to fans; in turn, users daily find new ways to use Facebook.
Still, there are ways brands can create Facebook content that stands out and leads to more engagement.
1. Post visual content
A brand has only a few precious seconds to catch users’ attention before they move on to the next item in their Facebook News Feed. Creative visual content is a great way to stand out. It’s eye-catching and it takes up more real estate in the News Feed, giving fans more opportunity to engage with your content…
