Five Things You Should Know About Marketing to Millennials

iStock_000062408098_SmallI have a confession. Up until a few months ago, I didn’t realize I was a millennial.

I know. That seems horrifically unaware. It’s just that millennials get a bad rap, and my parents instilled so much self-worth in me that I thought the negative millennial descriptors couldn’t possibly apply, right?

Oh, my parents building me up to think I’m great is a tell-tale millennial attribute? As is an uncanny sense of optimism? Andmy tendency to justify clothing purchases by cost-per-wear?…

Five Things You Should Know About Marketing to Millennials

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Rick Duris is CopyRanger.

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