When was the last time you were excited to take a look at your inbox? If you’re like most people—including the people you market to—the answer is probably never.
Let’s be honest: Most emails are boring. Research backs that up: Social media tends to evoke “excitement” as the prevailing sentiment, but the first word that comes to mind for email is “productivity.” Emails are a chore.
You might be interested in what’s in the email, sure, but it’s rare that you open an email and get excited by the content there.
Brands have taken email marketing for granted for so long that it’s stagnating. Email is often a company’s most effective digital marketing channel, but email marketing campaigns
have stayed the same. Many brands are simply not trying anything new…
