One trend that topped predictions this year was email. That’s because it continues to be the channel that gives marketers the biggest bang for their buck.
Here’s a look at five email trends marketers should keep an eye on (and use to their advantage) to maximize their ROI.
1. Mobile keeps gathering speed
If you’re still debating the importance of a dedicated mobile email strategy, consider this: In 2015, mobile traffic exceeded desktop traffic for the first time. And e-commerce sales show a similar trend with mobile accounting for $13 billion of all online sales during the 2015 holiday season, an increase of 59% from 2014…
