Your customers are bombarded with content every time they look at their smartphones, open their laptops, or use their digital tablets. To be noticed, marketers have to stop selling and start engaging.
“Content marketing is becoming less about the words you put on a page, and more about the experiences you create for the consumer,” according to William Comcowich, CEO of CyberAlert. That’s where interactive content—quizzes, calculators, assessment tools, and infographics—come into play…
