In today’s digital world, building a mobile friendly website for your business is more important than ever. More and more internet users are accessing the web with their mobile devices on a daily basis and this can translate into real value when it comes to marketing your business. However, before you jump into the mobile world of online applications, consider the following: a mobile website is not the same as a mobile app. You don’t want to miss an opportunity to engage the consumer market, you need a smart strategy. That’s why you need to avoid making these five critical mistakes when it comes marketing your mobile app.
Mistaking a Mobile Website for a Mobile App
Don’t think that creating a mobile app is the same as creating a mobile friendly website. Too many companies approach app development as a launching pad for their mobile site, but this only leads consumers to search for an alternative. If you want to gain a strategic position in the world of mobile apps for your company, you need to go native. Native apps are specifically designed for the platform of the mobile market, and are built for a world of spotty internet connection. Mobile web apps rely on internet access and are typically accessed through a mobile browser. Before taking the leap into the world of mobile applications, learn the difference and decide what’s best for your company…
